maandag, maart 20, 2017

Facebook's CPE efforts are coming none too soon

According to rumors, Facebook will launch a range of CPE/hardware at next month's developer conference in San Jose (April 18-19), through its hardware division Building 8 (established at last year's conference).

It makes sense in a number of ways

  • Trend. All internet majors (Google, Amazon, Microsoft, Apple, Facebook) engage in hardware development. It's a new market, they are flush with cash and they know precisely what their users do.
  • Cross-selling. With the exception of Apple, selling hardware is aimed at growing sales in an adjacent area.
  • Vertical intergration. As such, it is a form of vertical integration, capturing a larger part of the value chain.
  • Diversification. Facebook's revenues are 98.0% from ads (2.0% from payments & other fees). Diversification, in light of the inevitable growth slow-down, is coming none too soon. In fact, the other majors are way ahead of Facebook in this respect.

maandag, januari 16, 2017

Picnic: 24,000 customers, or 7.4% household penetration

Picnic on its website still states it has over 10,000 happy customers, but it looks like there a lot more now.

Picnic is an online supermarket, without traditional stores. It provides services in Amersfoort, Almere, Leusden, Soest, Maarssen and Utrecht. The business case is threefold:

  • Having no stores, prices can be lower than in traditional stores.
  • Having no stores, home delivery is standard. And it carries no extra fees.
  • Picnic really is an app. The website is just for promotion. All the custmer sees and needs is the app, which has great functionality.
The company sent out a mail to its customers on 10 January 2017, saying that it now has 24,000 customers.

The six towns mentioned above have 780,000 inhabitants (assuming that Picnic serves the entire cities where it is active), equalling roughly 325,000 households. Picnic's penetration then stands at 7.4%.